It all started when screenwriter Josh Friedman posted about a film he’d been asked to work on called ‘Snakes on a Plane’. They wanted to rename it ‘Pacific Air Twenty-One’ or something, but pressure from the star, Samuel L. Jackson, resulted in the original name staying.
Snakes. On. A. Plane.
It’s just genius. What more do you need to know? Like Josh says:
It’s a title. It’s a concept. It’s a poster and a logline and whatever else you need it to be. It’s perfect. Perfect. It’s the Everlasting Gobstopper of movie titles.
“Snakes on a Plane” has apparently become synonymous with “that’s life”. That’s just the way it is – snakes on a plane.
And now there’s a trailer, and it’s everything you could ever hope it would be. The first thing you see is Samuel L. Jackson saying:
Enough is enough. I’ve had it with these snakes.
Followed by many, many snakes. Amock. On a plane.
I’m looking forward to this one.
Update: Ben points out this article, which contains the following paragraph:
The [fan-created trailer] uses a Jackson sound-alike shouting, “I want these motherfscking snakes off the motherfscking plane!” Soon, the growing legion of fans added their voices as they demanded that that phrase also appear in the movie. Apparently, the studio got the hint. When Ellis assembled Jackson and others for the recent shoot, the filmmakers added more gore, more death, more nudity, more snakes and more death scenes. And they shot a scene where Jackson does utter the line that fans have demanded.
I can’t decide whether that’s very cool, very funny, entirely dumb, or all three 🙂