Hardcore banking

Somebody I know recently discovered an entry on his bank statement simply described as ‘hardcore’. Mr X didn’t recognise this and queried his bank, Lloyds. They investigated, and eventually found the cause. Mr X is using his overdraft, and at a certain point used more than a certain amount of money. Although still well within his overdraft limit, Lloyds charged him for ‘hardcore’ overdraft usage. Regardless of whether Mr X should have known about the charge, I’d like to know which genius decided it was a good idea to put the word ‘hardcore’ onto people’s bank statements. Could cause some awkward moments if a Significant Other queried it!